Hello! I’m a Lecturer (Assistant Professor) in Marketing at the the University of Bath School of Management.

I study mental tools that people use to make sense of information. These tools help us to overcome our cognitive limits but also lead us to make mistakes in everyday situations such as shopping, investing, and voting. I work on management research in these areas as well as basic cognitive science research.


You can learn more about these topics by checking out my Publications and Working Papers. If the mood strikes, you can also read my CV or a short Bio, or look into my brilliant Collaborators or Colleagues.

Occasionally I blog – feel free to leave a comment if you find something interesting, inspiring, or disagreeable.

I am currently looking for Ph.D. students who are interested in consumer psychology or the cognitive science of markets more broadly. Check out the Prospective Students page for some examples of research topics you could work on, and feel free to get in touch with me to discuss ideas.

Feel free to follow me on ResearchGateGoogle Scholar, or Twitter. Questions or comments? Shoot me an email!

University of Bath School of Management

Claverton Down

Bath BA2 7AY

United Kingdom

© 2018 by Sam Johnson